What a Baseline Audit actually includes

The Baseline Audit is the starting point for every Logres engagement. It is also the thing people most often misunderstand — usually because they expect either a free scan or a promise of improvement. It is neither.

A paid, pinned measurement

A Baseline Audit runs a pinned prompt suite: a fixed, versioned set of questions built around how buyers in your market actually ask for recommendations. Those questions are run against the AI assistants buyers use, and every response is stored with its date, sources, and methodology version.

Because the suite is pinned, the result is a measurement with a known denominator — not a handful of anecdotes from someone typing questions into a chat box.

What you receive

A baseline delivers:

• Scorecards where the evidence supports them — Visibility, Authority, Accuracy, and Influence, each reported separately on a 0–100 scale, or marked unavailable with a reason.
• Prompt-level evidence — the recorded prompts and responses behind every observation, so nothing has to be taken on faith.
• A competitive and citation read — who else appeared in the recorded answers, and which sources the assistants leaned on.
• Methodology and limitations — what was measured, what was not, and what the scores can and cannot support.
• Prioritized findings — the gaps most worth addressing, organized for action.

Where it deliberately stops

The Baseline Audit is a diagnostic. It does not include publishing changes, and it does not come with a promise of movement. A score describes a recorded sample of answers on a date — it does not predict rankings, traffic, leads, or revenue.

That boundary is what makes the baseline useful as a foundation: later measurements mean something because the first one was honest about what it was.

Frequently asked questions

Is the free scan the same thing as a Baseline Audit?

No. A free prospecting observation is a limited market-level signal — it can note that a recorded response named, did not name, or cited a business. It is not a score, not a full diagnostic, and never a substitute for the paid baseline.

How are the scores reported?

Each dimension is reported separately, 0–100, with a descriptive band and the methodology version. They are never averaged into one overall number, and a dimension without sufficient evidence is shown as unavailable rather than estimated.

What happens after the baseline?

Findings become a prioritized diagnosis. If you engage further, that diagnosis drives a remediation bundle and, later, verification captures and re-measurement under the same pinned methodology where comparison is valid.

This note is for information only. Logres measurements describe recorded AI responses for a defined set of questions at a point in time; they are not a guarantee that any AI system will name, cite, or recommend a business in the future, and they do not predict rankings, traffic, leads, or revenue.